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Marketing for Bowling Alleys One of the sports that requires very little skills, commitment and purchases is bowling – just about anyone can play it, no matter what the weather or season is. All you need is a few hours of your day and you can easily go out bowling with friends and family and enjoy it with food and drinks. So how can you market your bowling center to get in more customers? By coming up with different marketing strategies, you can reel in both the casual and expert bowlers to your door and start knocking down some pins. Charity Games Raising money through game nights in your bowling alley is a great way to help charity and get people to help out as well. You can have customers pay an entrance fee to cover the lane fees and every time they get a strike or a spare, you or the customers can contribute a certain predetermined amount to the charity. You can also have contributions every time someone bowls a split or gutter ball to make things even more interesting. You can post your ads on social media before the bowl-off and post photos of the successful game night after the event to get people talking.
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Glowling People usually go out bowling at night and let’s face it, more people are free at night so you should use this to your advantage and get the night owls to flock to your bowling center with Midnight Bowling events. Have glow-in-the-dark lanes and have explosions of color, sound and fun in your bowling alley during these nights. You don’t need to spend a ton of money to transform your bowling alley, you just need to have strobe lights and strategically placed specialty lights and glow in the dark stickers. Once you have established a regular schedule for this type of even you can start adding in some black light-receptive bowling balls and glow tapes to place down the lanes. The glow tapes can be left in place even during the daylight since they won’t really cause any distraction and will appear just like ordinary tapes.
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Package Deals and Discounts Even seniors and children can have fun with bowling since you don’t need a lot of strength or skill to play. Have children and enjoy a free game when they have a paying adult or friend along with them. You might want to have a grandparents’ night where kids can bowl at reduced fees while their grandparents can bowl for free, this is a great way to encourage repeat customers in the future. You can also offer 2 for 1 discounts for families who are staying in town during the summer months. It is also important that you keep your current customers satisfied because it is always cheaper to keep a customer than to find new ones.

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